Why is Tobacco Price Manipulation a Problem? Point-of-Sale Marketing and Cigarette Smoking

The presentation given at the Summit to Identify Policy Strategies to Address Retail Tobacco Price Manipulation in San Francisco, CA, briefly reviews the recent trends in cigarette company marketing expenditures and impact on price, the impact of cigarette marketing on youth and adult cigarette smoking, and the effects of point-of-sale cigarette marketing on youth smoking uptake.